Steam page checklist

Steam page checklist

Steam’s fees, review times and asset requirements change. This checklist tells you what to prepare; confirm the current numbers and image sizes in Steamworks’ own documentation before you rely on them.

Your store page is the first thing most players see and often the only thing. Treat it like a product in its own right. The earlier your page is up, the longer it has to collect wishlists, so most developers publish a “coming soon” page well before launch.

Steam page checklist: part 1

• Steamworks account set up. Company or personal details, tax and bank information, and the app fee paid.
• A name you’re sure about. Check it isn’t already used and that you can get matching social handles.
• A short description. What the game is, in a sentence a stranger understands in a few seconds.
• A long description. Features, what makes it different and what players do. Short paragraphs, with images or GIFs between them.
• A trailer that shows gameplay early. Show the game within the first few seconds. Don’t make people wait through a logo.
• Capsule images. The main images in lists and search. They must read at small sizes. Check the current sizes in Steamworks.
• Screenshots that show the game. Real gameplay, with the best ones first. Avoid concept art or heavily edited images.
• Tags and genres. Choose the ones players would search for. Look at similar games and their tags.
• Release date or “coming soon”. Be honest about the timing. Check Steam’s minimum time a coming-soon page must be public before release.
• Age rating and content questionnaire. Complete accurately.
• System requirements. Test on lower-spec hardware so the numbers are real.
• Languages supported. Say exactly what is translated and how.
• Store page review submitted. Allow time for review and for fixing what they ask.
• Build uploaded and tested on a clean machine. Install and launch it as a player would.
• Wishlist link in every place you post. Your website, your devlog and your social profiles.

Steam page checklist: part 2

• Post updates regularly. Updates reach people who have wishlisted.
• Join Steam Next Fest or a themed sale if you’re eligible. Check the current schedule and rules.
• Read what visitors do. Steamworks shows where they come from and whether they wishlist, so you can improve the page.